- 2007The company began to take shape, collaborating with external factories and entering the personal care and cosmetics industry.
- 2014The company was officially established, focusing on personal care and cosmetics export trade. It adopted an OEM/ODM model and built a modern factory. A quality management system in line with international standards was established, and the company obtained certifications such as ISO22716/GMPC, BSCI, and FDA. The company expanded into US and European markets.
Stable partnerships were formed with multiple brands, and products entered retail channels like TJMAXX, Burlington, LIDL, and DM-Drogerie Markt, becoming a reliable and trusted global partner.
- 2018Launched the incubation of proprietary brands, registering the brand Beauty Shirley, and achieved a strategic upgrade from ODM to OBM. Developed a vertically integrated advantage covering R&D, production, branding, and distribution.
- 2024—FutureGlobal branding strategy launched, accelerating international market expansion and driving brand globalization.